Barely 1 year old and featured on The Times of India three times already!

Yes, there’s a milestone we’re pretty pumped about reaching. When the city is buzzing with fashion labels galore, Brand Sassy Stripes has most certainly earned its place as the hottest new kid on the block. The recent fashion story was based on our Holiday season ’16 collection that was beautifully presented by the Times fashion team in their Autumn-Winter editorial spread.


About the collection

The thought behind our latest capsule was to facilitate a wardrobe for the free-spirited millennials who are more likely to seize the festive holidays to make their travel plans come true than anything else. So the line is full of easy comfort wear that can take you from your continental trips to your coastal rendezvous.


The “Sunsets & Palm Trees” off shoulder top adheres to both comfort and this-season trends

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As does the “Wild Side” jumpsuit, the animal print being one of the hottest trends of the moment

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Besides comfort, the collection is dense with evening colors like black, navy and wine red, in keeping with the winter mood. Prints and pattern plays are a dominant part of the Sassy Stripes design aesthetic and it is not lost on this collection either.


The “Stretch your imagination” top features a monochrome print with a cold shoulder detail

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Wine reds for the wine-and-dines. The “Bradshaw Blogs” trapeze dress

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The Editorial story

The clothes picked out for the Autumn Winter story was a mixed bag of culottes, cold shoulders, neutrals and ruffles, and shot in the very decadent premises of the Tollygunge Club. Shreyanka Mazumdar, fashion writer with the Times group conceived and executed the story while accomplished photographer Upahar Biswas captured the frames. Celebrity makeup artist and one of the most revered in the city, Aniruddha Chakladar was present to further pretty up beautiful city models, Arpita Sinha and Diksha Katyal. The story was run both in Kolkata and Mumbai.


Arpita Sinha resplendent in the “Beauty & the Feast” floral cold shoulder dress

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The cold shoulder story continues with the “Rosa Bella” floral printed top

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One piece culottes in a dark solid color is both casual and can be amped up for dressy occasions too

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Pinafores are coming back strong and nice, for the ladies who have a lot of kicking ass to do in life


Neutrals, whether knotted or ruffled, make a strong statement this season

Buy the “Knotty Gal” pastel top (above) here

Buy the “Angel Wings” dove gray top (below) here